People typically believe GIFs are a funny and quirky addition to a comment or post on social media. They are right at some point but GIFs can play a huge role in marketing campaigns when used correctly. GIF marketing strategies can help businesses achieve their goal of standing out among their competitors. The right GIF can captivate your audience, whether you use it in email communications, landing pages, or business webinars.
This article will explore the benefits of using GIFs in your marketing. Moreover, we will also discuss how you can convert any MP4 video to a GIF without going through a complicated procedure. So, it’s time to enhance your brand’s marketing efforts this year with GIFs. Let’s start our topic with the importance of GIFs!
Reasons to Use GIFs in Marketing
Animated GIFs may seem like a recent trend, but they have been circulating for nearly three decades. Many people promote their sales with Merry Christmas GIFs to attract their customers. Below are some reasons to use GIFs in online communication to attract a wider audience.
Cheaper than Animation
Animations are an excellent form of marketing communication, but if your budget is limited, gifs are a quick and inexpensive alternative. GIFs are cheaper than animation and that’s why they are preferable.
GIF Attracts Attention
GIFs move and have no annoying sounds like videos. Moreover, you don’t need to click the play button to start watching it. They are attention-grabbing, entertaining, and visually appealing content. GIFs will better convey your message within less than 5 seconds and attract your targeted audience’s attention.
Multiplatform Use
GIFs can be used on a variety of your everyday marketing platforms, including Instagram, Facebook, email newsletters, Tumblers, websites (WordPress), and presentations (PowerPoint). You will not face an issue when using this type of content on different platforms for digital marketing.
Mobile And Internet Friendly
These mobile-friendly file formats are significantly smaller, making the uploading and loading process much quicker. We all know that most digital content is consumed on mobile devices. This is why they are ideal for social media marketing, moment marketing, and online promotions.
Help Your Brand Stand Out
According to research, visual learning is extremely effective because the brain processes images 60,000 times faster than words. GIFs allow you to connect with your audience through shared emotions and make your brand stand out. Use GIFs to set the tone for your brand in an interactive manner. This is an especially effective option for momentary marketing because it allows you to establish a light and approachable tone with your audience.
Ways to Use GIFs in Your Marketing
GIFs can be used in a variety of digital marketing contexts. Below are some examples to use GIFs in your marketing.
- Show Product: Are you going to launch a new product? Consider sharing it as a high-energy GIF. Is there a process that could be made easier to understand by animating a GIF? Repeat the steps in an easy-to-understand presentation.
- Express Emotion & Personality: GIFs are an excellent way to express your brand’s fun or wacky personality.
- Animate Your Data: Your audience may enjoy the visual appeal of seeing your charts and graphs come to life.
- Tell Stories: These small format content can be extremely effective for storytelling.
- Highlight Your Call to Action: GIFs can supplement your CTAs when the goal is to draw attention.
- Replace Your Video: This is especially useful when file size is an issue or the medium can’t directly embed video efficiently (such as email).
Show Creativity And Turn Your MP4 Videos into GIFs
If you have videos and want to turn them into eye-catching GIFs, here is what you need to know. Numerous video to GIF converters are available on the internet but each has its price. However, we found the MP4toGIF converter that can easily turn your video into an engaging GIF. Below are some steps you must follow to create unlimited GIFs.
Visit MP4toGIF & Import Video
Open your device’s browser and search for MP4toGIF. Click on the website and here you will see an option to choose your video. From here, you can import the desired video from your device.
Download the GIF
Once you choose the video, it will automatically begin to turn into a GIF. You have to wait for a while and then your desired output will start downloading on your device. Then, you can use it anywhere online without any problem.
Final Thoughts
GIFs can be an effective tool in your marketing strategy and play a significant role in your brand’s success. Ensure that you understand how and why to use them in your marketing campaign. We discussed everything you need to know about this small format content. I hope now you have a better understanding of showing creativity with GIFs in your marketing strategy and get the benefits.
