Digital Marketing and Brand Promotions revolve around audio and video content nowadays. If you only plan to use simple text to promote your products, then it is less likely to leave an impact. Nowadays, GIFs are used as clever Marketing Tools. Using animated GIFs in your brand’s message can add creativity and make it look appealing to the audience. You may wonder how?
A GIF plays on a loop, and it has the power to stay in the audience’s mind for a longer period. They provide that extra pizazz your brand was lacking. It’s just a short clip of less than 10 seconds, but it’s far more intriguing than any other form of digital marketing. That’s why marketers are experimenting with different unique GIFs to dominate their content.
Now, you can create your own GIFs that match your brand’s true essence. Don’t know how to create GIFs using videos? Get ready to learn all the tricks!
Why GIF is a powerful marketing tool?
GIFs don’t only leave a stronger impact on your audience but are also a free marketing tool. Many start-up brands don’t have a big budget to promote their products. Once you start relevant Gifs for your brand, you will immediately see a boost in engagement.
If you’re a start-up brand with a tight budget, adding GIFs is the perfect way to drive traffic without spending a fortune on marketing. GIFs are clever marketing tools because:
- They don’t need any audio files.
- Super quick to create.
- Only 3 steps are required to make.
- All GIFs you create will be unique
- The file size is small.
- Have the ability to attract more attention
- Requires very little mobile data
- You can silently view them from anywhere across the globe.
5 Ways of using GIFs for your Brand:
1. Use GIFs to celebrate Special Holidays:
Christmas is coming up, and this means that brands are gearing up for sales and new collections. You can add Holidays-related GIFs to celebrate special occasions. You can even use your customer’s knowledge about Holiday discounts and coupons.
2. Use GIFs to show customers how they can order from your website:
Remember how we discussed earlier that GIFs leave a stronger impact on your audience’s mind? You can use these animated images to let your customers know how to order your products directly from your brand’s website. It is much simpler for customers to understand.
3. Use GIFs for big announcements:
GIFs are usually less than 5 seconds, but they can surely create anticipation in your audience. Use unconventional GIFs to stir up some excitement in your fans. Tease them with surprising GIFs for your upcoming collection or sales.
4. Add them to your brand’s Emails:
When you send an email to your customers, add fun GIFs to grab their attention. Using GIFs in emails is one of the latest tactics used for marketing by brands. You can get your point across to the customer without having to put in much effort.
5. To promote your products:
Promoting your products through gifs are clever marketing tools strategy. GIFs have a special way of humanizing content and making it more effective. If you add relatable GIFs to your brand’s website, it will automatically gain more engagement.
Advantages of GIFs in E-marketing:
1. It gains customers’ attention:
When people scroll down through the brand’s website, they only stop upon seeing something colorful or eye-catching. This is exactly what using innovative GIFs will do for your brand. Your business will attract more buyers and make your presence stand out.
2. GIFs drive traffic:
GIFS are more likely to drive traffic than simple text. So, instead of including lengthy paragraphs in your brand’s blog posts, just make them easier to read by using eye-catching GIFs.
3. They make your brand look fun:
The GEN-Z is all about visually stimulating content. The new generation will always buy products from brands that look appealing and have a fun vibe. GIFs can easily turn boring websites into engaging ones.
4. GIFs are smartphone-friendly:
A recent survey on GIFs recorded that 80% of e-commerce websites are accessed by smartphone users. GIFs have a smaller file size so that they won’t slow down your brand’s website speed. So, add fun and creative GIFs and give your customer’s the best online shopping experience.
Final Words:
GIFs are the best way to keep boring conversations alive and promote your brand/content on social media. They are the best way to inject personality into your start-up brand and let it stand out in the sea of competitors. In today’s post, we have shown you how you can use your GIFs as a fun marketing tool. We hope you found it helpful. If you have any queries, let us know in the comments section down below!
Frequently Asked Questions – FAQs:
As GIFs are small-sized files, they would not slow down the productivity of your brand’s website. They are much smaller than videos and other formats.
You should create your own GIFs that display your brand’s personality and what your products are really about. Otherwise, just use pre-made Gif sites like GIPHY, IMGUR, etc.
Yes, the two terms are different. Creating GIFs from scratch is a difficult task that requires practice. So just convert videos into GIFs or use pre-made Gifs.
