GIFs are an integral part of GIFs’ visual identity, especially if your brand has an online presence. If you are a marketer or graphic designer, you must be well aware of the great importance of GIFs in marketing and capturing the audience’s interest. They have been a game changer for content marketing and everyday social media conversation.
You can easily express yourself and your brand ideas to your customers in an exciting manner. Today, we will discuss a guide to color psychology in GIFs to help you impact your sales and boost your brand’s visual identity. We will also discuss which tool can help you make the best GIFs for your marketing strategy. So stay hooked!
The Role Of Color Psychology in GIFs
We all know there’s psychology in everything, including colors, how they trigger humor, emotion, and beliefs of viewers is Color Psychology. Trust me, understanding this color psychology will help you strengthen your brand image and boost sales. It impacts your marketing strategy and makes GIFs pop up in the crowd of images and heavy videos.
Below, I have mentioned a few of the most commonly used colors with their psychology to help you use them accordingly and make your audience purchase your brand products.
- Red is associated with urgency, excitement, passion, immediacy, and intensity; you can use red to depict your brand’s energizing activities, like Coca-Cola, and Netflix.
- Blue color helps you depict your brand’s trustworthiness, security, dependability, wealth, and professionalism, for example, Facebook and Tiffany Blue.
- Green color depicts comfort, peace, good health, nature, and growth, you can include green color if your brand sells skin care products. If you wish to promote healthy products or medicines to evoke sustainability among your viewers, like Whole Foods or Body Shop, add green to your branding.
- Purple comes with wealth, royalty, or creativity, it is often used to portray exclusivity and premium content; for instance Cadbury or Hallmark.
- White denotes simplicity, elegance, and innovation, for example, Apple. Use white color in your brand logo or GIFs to promote the refinement and serenity of your brand.
- Pink is a feminine color that depicts fun, sweetness, and youth; it is most commonly used to target a female audience and express a feeling of playfulness, like Barbie.
- Yellow is linked with joy, energy, positivity, and optimism, this color code depicts a brand’s upbeat message, such as Macdonald.
- Black indicates the classic vibes, power, elegance, and grace of a brand, even fashion industries and fabric brands design clothes in black color to depict elegance and style. Different brands who wish to express luxury in their products often use Black in their logos, like Rolex.
Tips To Design Effective GIFs For Brands
GIFs positively impact customer judgment in the initial seconds of their playing and help them to buy a product on your business website or social media page. However, the right color selection in your branding and advertising is a must to drive more traffic toward your business website. Additionally, follow the below a guide to use color psychology in GIFs and effective tips to design perfect GIFs for your brand.
Be Authentic
GIFs help you present yourself and your brand more excitingly to express gratitude, empathy, humor, or more in your content marketing. However, it’s also important that you don’t overuse GIFs to shadow your posts or video content. Try using animated GIFs to celebrate a milestone on your blog, website, or social media page.
Storytelling
Storytelling is another must element of your GIF-making process that helps you express your messages conveniently to your audiences. GIFs can show behind-the-shots, testimonials of happy customers, or a case study in storytelling GIFs.
Tutorials
GIFs can also express how your brand products work or what your customers should expect from your brand or services. They can simplify complex procedures into fun, short, and engaging tutorials for your audience.
Fun Element
Uploading videos and carousel posts feels heavy and energy-draining to viewers. On the contrary, GIFs add a fun element to your page with their lightweight humor that compels viewers to share your content with other audiences.
Highlight The Details
GIFs can easily highlight the details, key points, or trends to your audiences in an appealing manner. Using GIFs in digital marketing helps you spice up your everyday content, interact better with your audience, and build your brand’s visual identity.
Be Organized
If you want to get your content more reach and band more recognition, get your content organized with your calendar. Consistency in posting content helps you beat the SEO algorithms and rank at the top. Schedule a post feature will help you manage your GIF usage in your social media marketing and save time invested in posting.
Include Branding
Include your brand’s logo in your GIFs to generate more brand familiarity in your targeted audience. Also, don’t forget to include appealing colors as per their psychology to your brand logo and GIFs.
Add Text
Memes are popular on the internet when it comes to sharing humor with your friends or audience. Meme GIFs help you share witty content with your audience by just adding text to your GIFs. GIF engines read your GIF text to understand the content and present it accordingly to the people who will find it interesting.
Reaction Gifs
Social media platforms have made GIFs so popular, especially in messaging chats, leading reaction GIFs to become popular among all GIF categories. You can make reaction GIFs using famous movies or show clips with online GIF-making tools.
Short GIFs
GIFs are popular online because of their short duration, so GIFs of up to 3-6 seconds engage better with wider audiences and convey a message more effectively. Add SEO-targeted keywords in your GIFs to boost your brand’s reach and visual identity.
How To Make GIFs For The Brands?
Follow the given steps to make flawless GIFs for your brand.
- Choose the perfect editing software, like MP4 to GIF to create GIFs for your brand.
- Open the Chrome browser on your device, access the online editing software, and upload the video clip you want to convert into GIF.
- Tab the “Convert” icon and wait for the processing to complete.
- Check out the preview of your brand GIF, if you feel satisfied, download the GIF into your gallery.
Bottom Line
GIFs can be a powerful communication medium for your brand to reach the maximum audience. You should set your goal and content marketing strategy before designing GIFs for your brand. Today, we discussed a guide to color psychology in GIFs to help you strengthen your brand’s visual identity. So, pick the colors for your content and GIFs accordingly by keeping their psychology in mind. Also, follow the tips, we discussed in this blog post while creating GIFs for your brand.
